Frequently Asked Questions

The following are frequently asked questions we receive concerning our binders and packaging solutions.
Why should I work with Sunrise Packaging?

As a true manufacturer, Sunrise is able to coordinate and control all processes involved in producing the perfect product for your needs. From product design, prototyping and tooling to final assembly, our personnel will guide you from start to finish. Our product knowledge is unsurpassed in the industry.
Do you make custom products?
Yes. Custom product design and creation is our specialty!
Do you have a stocking program?
Yes. We manufacture and stock a variety of products.
Can I customize a “stock” product to better fit my needs?

Yes you can. Sunrise is a custom manufacturer that can modify or add to any product to make it exactly what you need. Our “stock” products are manufactured and inventoried based on the demands of the marketplace for high quality generic packaging “Stock” products are a great value that allow you to reduce your inventory but still have immediate availability. However, if you want something more unique, we offer many options that can fit your needs.
We can “customize” a product by inserting and sealing-in artwork, printing directly on cover material, upgrading to custom colors and textures of cover materials and a host of other graphic and construction options. We have thousands of dies and molds to choose from to fit your particular project.
What are your lead times?

Lead times vary depending upon the type and complexity of the product. Stock products typically ship within 24 hours. Most orders received early in the morning will be shipped that day. Our stated policy is to ship within 72 hours to account for weather delays, traffic delays, etc. Custom orders with existing tooling have a lead time from 3 to 4 weeks after order. Custom orders which require new tooling have a lead time from 6 to 8 weeks. There are a number of things that can affect lead times on custom orders such as art prep, proof approvals, customer supplied materials, raw material availability and others.
Do you have a stock catalog?

Yes we do. We have both a stock product catalog and a general catalog which features custom products. You can request a catalog here. Our stock product catalog depicts those items which are in our warehouse available for immediate shipment. There is a wide variety of stock items defined by the demands of the marketplace. We continually review our stock offerings to make sure we maintain the quantity and selection to satisfy the needs of our customers.
Do you offer fulfillment services?

Yes. We go beyond manufacturing by offering complete project fulfillment. Whether it involves disc replication, brochure and/or literature printing, kitting, shrink wrapping or individual mailing, we can fulfill your project requirements. Fulfillment services in one location save time and money. Coordination and control of your project by Sunrise will save you the time it takes to make the project run smoothly and complete on schedule. Save money on the considerable expense of transporting components from different locations. Consider Sunrise for the entire project next time you need packaging.
Do you ship overseas?

Yes, we certainly do. Sunrise Packaging uses a full range of shipping options, such as UPS Freight or the United States Postal Service, depending on the size and weight of the package being delivered. Sometimes one of them is ideal for time-sensitive or high-value shipments (whether packages, containers, or pallets are shipped), enabling the efficient and on time movement of products globally. Regardless of your order and shipping method, efficiency, reliability, and having your package arrive on time are of the utmost importance when you purchase from Sunrise Packaging.
Do you have an in-house graphics department to help me with the design process?

Yes, we do have an in-house graphics art department that is ready and able to help you with the design process. We are able to design original artwork or edit artwork that you bring to us, depending on your needs and specific situation. Our graphic arts department will work to edit your art and make the custom art that you send us work for your product. On-site we also have digital printing and screen-printing capabilities.
Artwork can be submitted easily online on our submit artwork page of our website. Our graphic arts department is happy to help you with any step in the design process and can assist you in creating the design that will successfully project the message and obtain the results that you want. If you can imagine it, we’ll do the rest to make it a reality.
What efforts does Sunrise make to be environmentally responsible?

A large part our commitment is practicing environmentally-friendly behaviors that protect our natural resources. We do this by adhering to a strict recycling program and other initiatives throughout our plants and offices. All scrap material generated during the manufacturing process are separated, baled, boxed, or bagged and shipped to companies that recycle them into new products. We also break down and recycle, at no charge, any of our products that customers ship back to us at the end of their life cycle.
This is a great way for environmentally conscious customers to dispose of spent products without contributing to landfills. Our research and development team is constantly working to create efficiencies in our manufacturing processes that produce less scrap and use less energy. We design packaging with an eye to reduce the materials needed to produce it and to minimize the impact on the environment. Our Purchasing Department partners with suppliers who share in our eco-friendly goals like Forest Stewardship Council certified printers. Any steps we can take to preserve our natural resources is a step in the right direction. Take your next step in the right direction by contacting Sunrise Packaging.
How does cold weather affect vinyl products?

Cold temperatures, particularly below 10 degrees Fahrenheit, affect the elasticity of many plastics. Here in Minnesota those low temperatures can occur anywhere between December and March. Living here you learn how to take precautions to deal with those temperatures. We don’t wear shorts and t-shirts in January. We also take precautions with your products. Low temperatures in combination with a sharp impact can cause a phenomenon commonly referred to as “cold crack”. There are precautions we take and you can take to deal with products in extreme temperatures.
What does “turned-edge”, or “casemade”, mean?

If you’re looking for quality and durability, turned edge or casemade construction is your answer. These terms are synonymous for a process that gives you the look, feel, and durability of a hardcover book. The process involves gluing any of a wide range of cover materials to the entire surface of recycled chipboard. The cover material is turned over the edges of the board and glued to the inside. A liner sheet is then glued to the entire inside surface of the board. Spine hinges can be created in the traditional three piece fashion (front, spine, and back), or, a flat or round back “euro-hinge” can be created for maximum durability.
Turned edge or casemade covers appeal to the graphic minded due to the virtually limitless choices in covering materials and print options. From eye-popping offset litho printing with film lamination to textured finishes with debossing, foil stamping or added aromatics to give your presentation maximum effect. Liner materials can be used to create contrast or a canvas for interior artwork. Options such as pockets, business card holders, and CD hubs can be added as well. Turned edge or casemade construction can be used for many types of products. From loose leaf binders, to boxes and slipcases, to CD & DVD packaging, turned edge covers give you the versatility to create the visual impact and added value that makes your product stand out.
What is a trap-in?

Trap-in is a term we use to describe the cover graphics on a vinyl product. The cover graphics (typically paper) are “entrapped” under clear vinyl on the front, and/or spine and/or back of a vinyl heat sealed product. It adds a degree of customization to your product, allowing you to display anything from graphic art to product specification sheets. The clear vinyl can be left open at the top or bottom for insertion and removal of the cover graphics (open trap-in). Or the cover graphics may be permanently sealed under the clear vinyl (closed trap-in). There are many other terms used in the industry to describe the same process. These include “clear overlay”, “clear view”, “entrapment”, “encapsulated” and others.
What is screen printing?

Also known as silk screen, screen printing is a printing technique where ink is transferred through a porous screen or mesh onto the surface to be decorated. The item to be printed passes under a screen in which the unprinted areas have been blanked off. The ink is forced through the screen on to the paper.
Generally, screen printing is used for short run jobs. Many materials can be screen printed including: paper, leather, plastic, poly, glass, metal, fabrics, and more. To create the image, the porous mesh is placed over the item to be printed along with a dollop of thick ink. A squeegee is then used to press the ink through the screen.
Areas were there is no image are blocked to prevent ink from passing through, but the unblocked areas allow the ink to reach the material. The final step is to cure the ink with heat to ensure that the ink dries properly. Properly cured inks will remain on the printed substrate even under harsh conditions.
What is 4-color printing?

A design that requires four different colors would require four different screens. Offset printing is the most commonly used commercial printing process for the bulk of desktop publishing on paper because of its quality and efficiency in high-volume jobs.
Offset printing is a process using printing plates for printing on flat surfaces. Working on the principle ink and water don’t mix, an image is transferred to a printing plate and the plate is chemically treated so that only the area where the image should be will accept ink. Then water and ink are applied to the plate. Because of the chemical treatment, ink only “sticks” to the image areas, which reject the water. Areas without images reject the ink. The plate is then rolled onto a rubber cylinder applying the inked area, and in turn the rubber cylinder (or “blanket”) applies the image to the paper.
The system is “offset” because the plate does not come in direct contact with the paper, which preserves the quality of the plate. That’s why the process is called “offset” — the image does not go directly to the paper from the plates. There are different materials for plates, including paper (which produces a lower-quality product). The best plate material is aluminum, which is more costly. Each of the primary colors — black, cyan (blue), magenta (red), and yellow — has a separate plate. Even though you see many, many colors in the finished product, only these four colors are used (This is why you’ll also hear this called the four-color process printing).
What is offset printing?

Offset printing is a commonly used technique in printing where the ink is not directly pressed onto the paper, but is distributed from a metal plate to a rubber mat where it is then set onto the paper. The advantages of offset printing compared to other printing methods include consistent high image quality, quick and easy production and turnaround time, longer printing plate life, and cost. Offset printing is the cheapest method to product high quality printing in commercial printing quantities.
What is distortion printing?

Distortion printing is the process of printing an image on a flat surface that is going to be formed into a 3-D surface. Distortions begin in prepress where the art is modified to anticipate the stretching produced by thermoforming. Once the distortions are predetermined and calculated, the printing process begins. Once the surface is printed, it is ready to be formed so that subsequent stretching produces an undistorted or clear final image.
How does an artwork “bleed” affect my final product?

A “Bleed” is an area of your image that is outside the final trimmed dimension of your printed piece. After trimming, the artwork appears to “bleed off” the edges of the printed sheet. To create “bleeds”, make your artwork extend beyond the finished cut size. Generally, we request that you make your artwork extend 1/8” or more on all four sides allowing enough area for us to trim down to the exact size.
We will provide templates to prepare your art and a PDF proof for your approval. You may furnish your own printing to us trimmed to size unless we are film laminating. Film lamination is applied before trimming and like a “bleed” extends beyond the printed area. Following these guidelines during artwork preparation will help ensure that your packaging looks exactly the way you envisioned it.
What does “Euro-Score” refer to and why is it used?

Euro-Score refers to a process of creating the hinges in a turned edge cover. It is commonly used in turned edge ring binders as an alternative to three piece covers. A Euro-Scored cover begins as a single piece of chipboard. The hinges between the covers and spine are created by compressing the board with a die. As such, the hinges are very durable. Euro-Scored covers can be done with a flat or round back spine. The hinges in traditional three piece turned edge covers are more flexible and possess better lay flat qualities. Consult with a Sunrise sales representative to choose the best construction for your next turned edge project.
Do recycled products lack in quality?

No. Quality is not compromised when using recycled-content products. In many applications they perform just as well as their virgin counterparts. Technology advances have provided the opportunity to produce products from recycled materials to meet or exceed high quality standards. The production of recycled materials lessen pollutants and excess usage of resources. Not only is it good for the environment, it can also save you money. Contact a Sunrise Packaging, Inc. sales representative to help you choose “green” alternatives for your next project.
Do you offer mobile tags for packaging?

Yes we do. We can generate custom QR Codes and MS Tags. It is a brand new service that Sunrise Packaging is really excited about. Adding mobile tags is a convenient way for customers to connect with your products and services.